Adobe Doubles Down on AI With Its Latest Premiere Pro Announcements

At the moment, the exact launch date remains undisclosed, with Adobe only disclosing the release year of 2024. You can learn more about Premiere Pro’s upcoming AI features by clicking this link.

Speaking of AI, an earlier report indicated that big-league companies are expressing concerns about advertisers integrating generative AI into their working processes, leading them to include a “no AI, no how” clause in the contracts they sign with advertising agencies.

Reportedly, businesses are increasingly demanding stronger AI safeguards in their contracts with advertising agencies, concerned that generative technology could compromise the uniqueness of their brand in the final output and apprehensive about the possible use of their own intellectual property to train AI models. This stance contrasts with the priorities of ad agencies themselves, who are increasingly embracing various AI-based technologies, generative or otherwise, to tackle production tasks.