Members of the FIFA 2000 staff have mirrored on working with Robbie Williams, together with the singer’s love for the sequence that led to his look within the sport.
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FIFA 2000 featured Williams’ ‘It’s Solely Us’ as its opening music, however this solely occurred due to a throwaway reply from the singer when leaving the Brit Awards in 1999.
On the awards, Williams gained British Single Of The Yr, British Male Solo Artist and British Video Of The Yr.
“He comes out of the Brit Awards and the interviewer says, ‘What are you going to do now Robbie?’ And he stated, ‘I’m going to go residence and play my copy of FIFA 99,’” recalled Tom Stone, former vp of Digital Arts‘ European advertising division, in an interview with Time Extension.
“So we heard this, we referred to as his administration, and stated, ‘Was Robbie critical? Was he actually enjoying?’ And so they go, ‘He loves FIFA,’” he continued. Luckily, FIFA’s audio director was already in contact with Williams’ document label and so securing the singer and his staff’s involvement within the latest FIFA entry was a stroll within the park.
But, the staff skilled some resistance to the thought. “There have been lots of people who thought he was improper for the sport as a result of they nonetheless noticed him as Take That and his unhealthy factor with the press,” defined Marc Aubanel, senior producer of FIFA 2000.
However Williams and his supervisor wished that “heartthrob” picture to be left prior to now, and that includes in FIFA which had a predominantly male viewers was a “branding alternative”.
The singer’s extra phrases for the inclusion of ‘It’s Solely Us’ have been that he could be a participant within the sport and that his favorite membership Port Vale could be added to FIFA 2000.
Digital Arts obliged – he was mocapped and changed into a “Cyber Rob” 3D mannequin that appeared within the sport, the ‘It’s Solely Us’ music video and on his official web site.
“Robbie didn’t care in regards to the [money] in any respect. He’s like, ‘If you happen to get me in a mocap swimsuit and I might be mo-capped and put into the sport, I’ll do it at no cost,’” stated Aubanel.
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