The developer behind a number of critically acclaimed cell video games together with Hitman and Lara Croft Go, Sq. Enix Montreal, just lately rebranded, changing into Studio Onoma. This after all comes within the wake of its excessive profile acquisition by Embracer Group earlier this 12 months.
Crystal Dynamics and Eidos Montreal had been bought alongside Sq. Enix Montreal by Embracer Group in Could, however whereas the previous had been allowed to take care of their company identities, the studio in query has been given a model new title and brand along with a very and completely up to date web site. In terms of the rationale for this modification, “Onoma is Greek for ‘title’ and names provide infinite prospects,” the corporate mentioned in a statement.
“As we begin a brand new chapter as Studio Onoma, we needed to share behind-the-scenes insights into our rebrand story,” the assertion reads. “Our energy has at all times been our potential to evolve and adapt to tendencies and market adjustments. Our rebrand as Studio Onoma is yet another transformation that we’re excited to tackle. Our new model identification will function an umbrella to a number of merchandise, applications, and initiatives, every with distinct personalities.”
“We’ve got constructed the Onoma model to be versatile to see us into the long run, join with a number of audiences, and never hinder us from increasing with the market,” the assertion continues. “Our title and look may need modified, however we’re nonetheless us: a studio that empowers creativity and innovation and at all times places individuals earlier than merchandise.”
In response to the web site, Studio Onoma at present has three cell initiatives in growth alongside the beforehand introduced Tomb Raider Reloaded and Avatar Generations. The corporate additionally has a model new House Invaders sport listed as “coming quickly.”
Sq. Enix Montreal was bought by Embracer Group together with Crystal Dynamics and Eidos Montreal as a part of a $300 million deal negotiated with former mum or dad firm Sq. Enix. This got here to an in depth in August, handing management over quite a few franchises together with Tomb Raider, Deus Ex, Thief, and Legacy of Kain to Embracer Group.
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- Sq. Enix Montreal Turns into Studio Onoma
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