AI Marketing Bots Try to Appear Human on Reddit

Reddit is a powerful place where people talk about all kinds of stuff and seek answers to their neverending questions. But are you sure your conversation partner is a human? 

The presence of AI has been growing on the platform recently with services like ReplyGuy trying to infiltrate forums and sell all kinds of products to users. As spotted by 404 Media, ReplyGuy “mentions your product in conversations naturally” replying to somebody else’s posts on various subreddits. 

If you decide to use its services, all you need to do is add the name of your company and a link. The bot then suggests keywords that “help the bot know what types of subreddits and tweets to look for and when to respond.”

Although its creator Alexander Belogubov says ReplyGuy enters conversations naturally, some examples presented on its website might raise a couple of brows – it’s just like with ChatGPT, the working is a little off, as if the AI tries too hard to mix with humans using elaborate structures and odd lead-ins at times.