Content Warning is catching on like wildfire, has sold 1M copies

Every so often, an indie game bursts onto the scene and steals the limelight for a little bit. We’ve had Palworld and Lethal Company. Now it’s time for Content Warning to do its thing. And its thing it’s most certainly doing, as the developer recently reported the game has sold 1 million copies.

According to a post on X from a couple of days ago, this is on top of the 6.6 million people who downloaded the title when it released at the start of April. For those who don’t know, Content Warning was 100% free to get on Steam for the first 24 hours, which is seemingly why the game had such an impact in such a short time.

On top of that, a further post says there are some “fun updates and fixes on the way,” but we don’t yet have the details there just yet.

What’s the big deal?

The big deal is that Content Warning combines the low-res horror aesthetic of Lethal Company with the team-based mechanics of something like Phasmophobia. Throw in the fact that it’s essentially about you and your friends filming scary things happening for internet clout (just like in real life), and you’re onto a winning formula.

Currently, it’s sitting at the number 15 spot on Steam’s Top Sellers list. That might not sound hugely impressive – even by indie standards – but that does put it just one behind Baldur’s Gate 3, so it’s got that going for it.

Without sounding too cynical, we see these types of games enjoy the spotlight for a brief period until they typically fall out of favor (though retain a more dedicated fanbase). There’s nothing wrong with that, of course. It is just the way of these things. For now, though, the people behind Content Warning should make the most of the real world kudos they’re currently receiving.