Roku Wants to Show Ads When You Pause Game or Video

The company would determine the context of what you were doing and show ads relevant to the content. Right now, Roku has a screensaver feature for this purpose, but once you plug in another device with an HDMI cable, the company can’t monetize this “free” time.

The patent is now pending, but if it’s approved, it won’t necessarily be implemented as companies often patent ideas they never use. However, I highly doubt Roku would let go of such an opportunity, so I’d say you should be ready for more ads.