Nvidia and AMD mid-range GPU prices keep tumbling, hopefully on the way to under $400

The bout continues as Nvidia and AMD butt heads in the arena of “Graphics Card Supremacy” (it’s painfully obvious I know nothing about boxing). I mean, they’re both huge tech conglomerates, so it’s not as if Dr. Lisa Su and Jensen Huang fight it out school playground-style. Still, we’re seeing an ongoing battle as the price of mid-range GPUs takes a dive.

As reported by Tom’s Hardware, a number of products from Team Red and Team Green are becoming cheaper, to the point of being quite affordable, finally. In particular, it’s those middle-of-the-road cards that may be within reach for some of us, hopefully leaving the ‘mid-range GPU the price of an enthusiast GPU‘ behind.

For example: the Nvidia RTX 4060 Ti 16GB from MSI is as low as $419 on Newegg. Though that’s after a $20 rebate and using a promo code. Same with the AMD Radeon RX 7700 XT, which has been sighted as low as $409. Again, promo codes will help get you to the bottom end of the price.

How low can you go?

There’s an argument to be had that these graphics cards – both of which are more mid-range – could stand to be a little cheaper. The 16GB variant of the RTX 4060 Ti was about $100 more expensive than its 8GB predecessor when it first launched. This is despite it being the exact same card, just with more VRAM.

A report from PC Gamer seems to agree that these models could fall below the $400 mark, which would probably make them more appealing.

Anyone who’s tried to build a custom PC using modern hardware knows how expensive it is. Not everyone is rich enough to be lumped into the “enthusiast” category, so to see some fairly decent GPUs having their prices slashed feels like a step in the right direction.